Hiya Vitamins Review: Is Hiya the Right Choice for Kids’ Well-being?

Hiya Vitamins are revolutionizing children's health with essential, sugar-free, and fun-packed nutrition designed by pediatricians for lifelong well-being.

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In This Review

Overview of Hiya Vitamins

As parents, we often grapple with the challenge of ensuring our kids receive all the necessary nutrients for our growing bodies. Despite our best efforts, dietary gaps persist. The challenge of getting the right nutrients from our meals is real, yet the consequences of neglecting this are far too significant to ignore.

Could a multivitamin be the missing piece of the puzzle? Hiya Vitamins promises to bridge this gap.

Stepping away from the one-size-fits-all approach, Hiya strives to bring a refreshing perspective to children’s multivitamins. This brand has captured attention with its commitment to cleaner, more transparent ingredients. But how does it stack up against its competitors?

In this article, we take a look at Hiya Vitamins. We’ll dissect its formulation, see what it has on its product line, and scrutinize its marketing claims. Further, we’ll share real-life customer feedback and discuss any controversies surrounding the brand. Our goal? To help you make an informed decision about your child’s nutritional regimen.

How Does Hiya Vitamins Rate?

Overall Rating: 3.9

Value for Cost

3.9/5Value for Cost
Return Policy

3.7/5Return Policy


Brand Highlights

  • Dedicated to children’s health, providing a tailored multivitamin solution for kids.
  • Emphasizes transparency and uses clean, natural ingredients in its products.
  • The formulation of Hiya Vitamins is based on scientific research to ensure effectiveness.
  • Showcases a commitment to the environment with reusable bottles and recyclable refill pouches.
  • Operates on a direct-to-customer model, allowing for competitive pricing and personalized service.

Key Ingredients

  • Vitamin A
  • Vitamin C
  • Vitamin D
  • Vitamin E
  • Thiamin (B1)
  • Riboflavin (B2)
  • Vitamin B9 (Folate)
  • Vitamin B12


  • They have a superior formulation.
  • Reports the use of natural ingredients.
  • Can be beneficial for kids with poor diets.
  • Contains minimal additives.
  • They are pediatrician-approved.


  • Their fruit and vegetable blend has a low dose.
  • They include flavoring additives.

According to the Hiya Vitamins Reviews: What are the Best Selling Products?

  • Kids Daily Multivitamin
  • Kids Daily Probiotic
  • Kids Bedtime Essentials

Products Available from Hiya Vitamins – A Deeper Look

Kids Daily Multivitamin
Kids Daily Multivitamin
$15.00Shop Now

1. Kids Daily Multivitamin

Hiya’s Kids Daily Multivitamin is an innovative take on children’s daily nutritional support. This chewable supplement is designed to provide 15 essential vitamins and minerals children need for their growing bodies.

Each bottle comes with a sticker pack, so kids can have fun personalizing their vitamin bottle, making the daily routine of taking vitamins more appealing. Recommending Hiya Vitamins, Dr. Mark Hyman had this to say;

“So many vitamins are loaded with excess sugar and gummy junk. Hiya is really clean.” – Dr. Mark Hyman.

Key Ingredients: Vitamins A, C, D, E, K, B6, and B12, Folate, Biotin, Pantothenic Acid, Iodine, Zinc, Selenium, Copper, and more.

How to Use: It’s recommended for children aged 2 and up to consume one chewable tablet daily.

Pros: Hiya’s multivitamin is free from added sugars, dyes, and gummy additives common in many children’s vitamins. The chewable format and the option to personalize the bottle with stickers make it fun for kids.

Cons: The cost of the product may be a concern for some parents. Also, the specific list of vitamins and minerals contained in the product isn’t mentioned.

Kids Daily Probiotic
Kids Daily Probiotic
$15.00Shop Now

2. Kids Daily Probiotic

The Kids Daily Probiotic is another standout product from Hiya. It is specifically formulated by pediatricians to promote gut health in children. Containing 10 billion CFUs, these chewable tablets are designed to support a healthy gut microbiome, which plays a critical role in overall health.

Key Ingredients: Lactobacillus rhamnosus (GG), Lactobacillus paracasei (UALpc-04™), Bacillus lactis (Bl-04®), and Larch Tree Fiber.

How to Use: Just like the multivitamin, children aged 2 and up can consume one chewable tablet daily.

Pros: The Kids Daily Probiotic is a specialized product targeting gut health, essential for kids’ overall well-being.

Cons: Some children may not enjoy the taste. Also, the specific strains of probiotics used aren’t listed.

Kids Bedtime Essentials
Kids Bedtime Essentials
$17.50Shop Now

3. Kids Bedtime Essentials

Hiya’s Kids Bedtime Essentials is a unique solution for promoting a good night’s sleep for children. Unlike many sleep aids, this product does not contain melatonin. Instead, it is a chewable supplement with natural ingredients known for their calming properties.

Key Ingredients: Vitamin B6, Calcium, Magnesium, L-theanine, Choline, GABA, Chamomile Flower Extract.

How to Use: Children can take one chewable tablet at night as part of their bedtime routine.

Pros: Offers a natural alternative to promote restful sleep in children without using melatonin.

Cons: The effectiveness of the product might vary from child to child.

Who is the Manufacturer of Hiya Vitamins?

Hiya Vitamins is the brainchild of two new LA-based dads – Darren Litt and Adam Gillman – who were taken aback by the reality of children’s vitamins on the market. They noticed that many kids’ vitamins were essentially sugar-coated candies masquerading as health supplements. These, they say, were more likely to contribute to cavities than improve health.

Feeling that being a parent was already challenging enough, they decided to take matters into their own hands. After three years of diligent work, collaborating with top pediatricians, nutritionists, scientists, and fellow parents, they successfully formulated a chewable vitamin.

The result was Hiya — a daily children’s vitamin that contains 15 essential vitamins and minerals, along with a blend of 12 fruits and veggies.

How Does Hiya Vitamins Products Work?

Hiya Vitamins operates on the principle of supplementing children’s diets with essential nutrients that they might not be getting enough of from their meals. The purpose is to support their overall health, growth, and development.

The unique blend of 15 essential vitamins and minerals in Hiya Vitamins works to fill any nutritional gaps in a child’s diet.

For instance, vitamins like A, C, and D support immune function, maintain healthy skin, and promote bone growth respectively.

So, Hiya Vitamins works by acting as a nutritional safety net. It provides an extra layer of assurance for parents that their children are receiving all the necessary nutrients for their growth and development.

Hiya Vitamins Key Ingredients – Are They Safe & Effective?

Vitamin A

Vitamin A is an essential nutrient that plays a vital role in vision, immune function, cell growth, and even reproduction[1]. It comes in two forms: preformed vitamin A, found in animal products, and provitamin A, found in fruits and vegetables.

Hiya Vitamins uses both beta-carotene (a type of provitamin A) and retinol palmitate (a type of preformed vitamin A) to ensure a comprehensive benefit.

hiya vitamins supplement-fats

Hiya Vitamins Supplement Facts

Vitamin C

This vitamin is a powerful antioxidant that helps protect the body against free radicals. It’s also crucial for the production of collagen, a protein that helps wounds heal. Vitamin C improves the absorption of iron from plant-based foods and helps the immune system work properly to protect the body from disease[2].

Vitamin D

Often referred to as the “sunshine vitamin”, Vitamin D is unique because it can be made in the skin from exposure to sunlight. It’s fundamental for bone health as it helps our bodies use calcium, one of the main building blocks of bone[3].

Vitamin E

Vitamin E acts as an antioxidant, helping to protect cells from the damage caused by free radicals. It’s also important for the immune system, so it can fight off invading bacteria and viruses. It helps to widen blood vessels and keep blood from clotting within them[4].

Thiamin (B1)

Thiamin enables the body to use carbohydrates as energy. It’s essential for glucose metabolism and plays a key role in nerve, muscle, and heart function[5].

Riboflavin (B2)

Riboflavin is crucial for breaking down proteins, fats, and carbohydrates. According to a 2023 study, It plays a vital role in maintaining the body’s energy supply by aiding in the conversion of carbohydrates into adenosine triphosphate (ATP)[6]. The study says in part;

“Riboflavin, vitamin B2, is a water-soluble and heat-stable vitamin that the body uses to metabolize fats, protein, and carbohydrates into glucose for energy. In addition to boosting energy, riboflavin functions as an antioxidant for the proper function of the immune system, healthy skin, and hair.” – Navid Mahabadi.

Vitamin B9 (Folate)

Folate, also known as vitamin B9, plays a key role in the creation of new cells in the body, including red blood cells. It’s particularly important during periods of rapid growth such as pregnancy and fetal development[7].

Vitamin B12

Vitamin B12 is a nutrient that helps keep the body’s nerve and blood cells healthy and helps make DNA, the genetic material in all cells. Plus, vitamin B12 helps prevent a type of anemia called megaloblastic anemia that makes people tired and weak[8].

Hiya Vitamins Review – FAQs

Q: What age are Hiya Vitamins suitable for?

A: Hiya Vitamins are designed for children aged 2 and up. The chewable format and mild, fruity flavor make them appealing to younger taste buds.

Q: Are Hiya Vitamins vegetarian or vegan-friendly?

A: Yes, Hiya Vitamins are both vegetarian and vegan-friendly. They do not contain any animal-derived ingredients.

Q: Do Hiya Vitamins contain allergens like gluten, soy, or nuts?

A: Hiya Vitamins are free from common allergens including gluten, soy, dairy, and nuts. However, they do contain coconut oil powder which is a derivative of coconut. Coconuts are classified as tree nuts by the FDA. While most people with tree nut allergies can safely consume coconut, those with severe allergies might want to talk to a doctor before introducing Hiya Vitamins into their child’s routine. They’re also free from artificial colors, flavors, and preservatives.

Q: How many Hiya Vitamins should my child take per day?

A: The recommended dosage is one chewable tablet per day. This provides a comprehensive blend of essential vitamins and minerals.

Q: Should Hiya Vitamins replace meals?

A: No, Hiya Vitamins are designed to supplement a balanced diet, not replace meals. They help to fill in any nutritional gaps but should be used in conjunction with a varied, nutrient-rich diet.

Q: Where can I purchase Hiya Vitamins?

A: You can purchase Hiya Vitamins directly from their official website. They offer a subscription service, which includes a refillable glass bottle with your first order and eco-friendly refill pouches sent every 30 days thereafter.

Q: What if my child doesn’t like the taste of Hiya Vitamins?

A: Hiya Vitamins have been formulated with a kid-friendly taste in mind. However, taste preferences can vary. If your child doesn’t like the flavor, Hiya offers a 30-day money-back guarantee.

Q: How and when should Hiya Vitamins be taken?

A: Hiya Vitamins are meant to be taken once daily, preferably with a meal to aid absorption. However, the exact dosage may vary depending on the child’s age and nutritional needs. Follow the instructions on the specific product packaging or as directed by a pediatrician.

Q: Can Hiya Vitamins be taken with other supplements from the same brand or other brands?

A: The compatibility of Hiya Vitamins with other supplements depends largely on the specific products in question. While it may be safe to take multiple types of vitamins or supplements, please ensure your child is not exceeding the recommended daily intake for any particular nutrient.

Q: Are Hiya Vitamins safe?

A: Hiya Vitamins come loaded with quality ingredients, free from common allergens and artificial additives. They’re designed to meet the nutritional needs of children safely. Use them as directed and consult with a pediatrician if you have any concerns about their suitability for your child.

What Do the Hiya Vitamins Customer Reviews Say?

Haya has made a good name for itself among previous users and experts alike. If the comments on its official website are anything to go by, then the brand has had its share of success. Here are some of the top comments;

Hiya is the first kid’s vitamin my daughter asks for every morning by name. She’s a picky eater so as a parent I feel great she’s getting what she needs.

My 8-year-old is picky when it comes to vitamins and the taste. However, she likes the taste of the Hiya vitamins. What I like about them as a parent is the higher potency of the vitamins and there is 0 added sugar. These have higher mcg’s, etc than the current brand that I purchase. There is more zinc, iron, calcium, as well as other vitamins. I am definitely switching from my current brand! I received this product for free from Influenster and Hiya Health. –Cara.

Hiya Vitamins Review – Conclusion

Now, we’ve unpacked the hows and whys of Hiya Vitamins, a brand that offers a supplement specifically designed for children. These chewable vitamins are vegan-friendly, free from common allergens, and aim to provide 15 essential nutrients. However, it’s crucial to underline that they are not meant to replace meals but rather to complement a balanced diet.

If you think Hiya Vitamins are worth the shot, please talk to a nutritionist or pediatrician to ensure they align with your child’s specific needs. Every child is different, and so are their nutritional requirements. As you tackle your children’s nutrition, keep learning, keep questioning, and most importantly, do what’s best for your child’s health.

Choosing a multivitamin that enhances your cognitive features is difficult because of the thousands of formulations on the market. In order to make it easier for you to find the best multivitamin for enhancing your cognitive function, we have thoroughly examined the top products on the market. We have rated the top formulations based on the effectiveness and safety of each product.

Our Top Multivitamin Choices

Verdict on Claimed Benefits: Below is our summary of the available evidence for the claimed benefits of below mentioned multivitamins supplements and gummies based on the available research:

Vous Vitamin | Premium Multivitamin
Personalized Formula*Gold Star Evidence
High-Quality Ingredients*Gold Star Evidence
Improves Bone Health*Gold Star Evidence
Supports Heart Health*Strong Evidence
Rating Breakdown
Support for Claims:
Ingredient Safety:
Value for the Price:
Brand Transparency:
Overall Rating: 4.9
Nature Made | Pharmacist Recommended
Supports Overall Health*Gold Star Evidence
Improves Metabolism*Strong Evidence
Enhances Bone Health*Gold Star Evidence
Boosts Mood Health*Strong Evidence
Rating Breakdown
Support for Claims:
Ingredient Safety:
Value for the Price:
Brand Transparency:
Overall Rating: 4.8

Product reviews are provided for informational purposes only and reflect solely the views and opinions expressed by the contributors and not those of Consumer Health Digest. We do not verify or endorse any claims made in these reviews. Please read the full product reviews disclaimer. *All individuals are unique. Your results can and will vary.

Customer Reviews for Hiya Vitamins

Hiya Vitamins Review: Is Hiya the Right Choice for Kids’ Well-being?

Customer Reviews & Ratings

5.0 out of 5

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  1. Emily Johnson

    Life-Changing Nutritional Boost for Kids!
    As a parent, finding nutritious options that my kids love can be challenging. Hiya has been a game-changer for us! Recently, we visited Raising Canes, and knowing my kids were getting the proper nutrients from Hiya made all the difference. My daughter was thrilled to personalize her bottle with her favorite book characters’ names, which made it even more enjoyable for her. I highly recommend Hiya for any parent looking to give their kids a healthy, customizable drink option they’ll actually love!

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Hiya Vitamins
30 Supplements
Vitamin A, Vitamin C, Vitamin D, Vitamin E, Thiamin (B1), Riboflavin (B2), Vitamin B9 (Folate) and Vitamin B12

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    8 Sources

    We review published medical research in respected scientific journals to arrive at our conclusions about a product or health topic. This ensures the highest standard of scientific accuracy.

    [1] Role of Vitamin A in the Immune System: https://www.mdpi.com/2077-0383/7/9/258
    [2] Vitamin C in Disease Prevention and Cure: An Overview: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3783921/
    [3] Vitamin D and Bone Health; Potential Mechanisms: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3257679/#
    [4] The Role of Vitamin E in Human Health and Some Diseases: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3997530/
    [5] A Review of the Biochemistry, Metabolism and Clinical Benefits of Thiamin(e) and Its Derivatives: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1375232/
    [6] From Metabolism to Vitality: Uncovering Riboflavin’s Importance in Poultry Nutrition: https://www.mdpi.com/2076-2615/13/22/3554
    [7] Folate (Folic Acid) – Vitamin B9: https://www.hsph.harvard.edu/nutritionsource/folic-acid/
    [8] Vitamin B12 - Fact Sheet for Health Professionals: https://ods.od.nih.gov/factsheets/VitaminB12-HealthProfessional/

    **This is a subjective assessment based on the strength of the available informations and our estimation of efficacy.

    *Result may vary. If you are pregnant, nursing, have a serious medical condition, or have a history of heart conditions we suggest consulting with a physician before using any supplement. The information contained in this website is provided for general informational purposes only. It is not intended to diagnose, treat, cure, or prevent any disease and should not be relied upon as a medical advice. Always consult your doctor before using any supplements.

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