In This Review
Overview
Sometimes, no matter how much effort you put into your skincare routine, your skin just doesn’t seem to cooperate. Fine lines here and there, the natural glow is gone, and your complexion could use a little help.
We found something that claims to turn things around—PURA D’OR 20% Vitamin C Serum. Packed with professional-strength Vitamin C, this serum promises to restore skin elasticity, smooth out fine lines, and even tackle those pesky dark spots.
But does it actually deliver on these promises? Let’s find out.
What is PURA D’OR Vitamin C Serum?
PURA D’OR 20% Vitamin C Serum is a skincare product designed to address common signs of aging and skin blemishes.
It’s marketed as a lightweight, professional-grade serum that aims to improve skin elasticity, reduce fine lines, and enhance overall skin appearance. According to the brand, this serum is made for all skin types.
PURA D’OR 20% Vitamin C is intended for daily use and emphasizes its ability to hydrate the skin while targeting wrinkles, dark spots, and uneven texture. Its formula, which the brand claims blend science and nature, is said to work overnight to leave the skin looking smoother, firmer, and more refreshed.
How Does PURA D’OR Vitamin C Rate?

Brand Highlights
- Specializes in hair care, skincare, bath & body, and aromatherapy.
- Emphasizes purity, transparency, and sustainability.
- Operates with recyclable packaging and solar-powered facilities.
- A family-owned company committed to giving back.
- Popular for customer-loved options like ACV shampoo and Argan oil conditioner.
Key Ingredients
- Vitamin C
- Retinol
- Hyaluronic Acid
- Ferulic Acid
- Vitamin E
- Argan Oil
Pros
- Contains professional-grade 20% Vitamin C
- Suitable for all skin types with a plant-based formula.
- Free from harmful chemicals, parabens, and synthetic fragrances.
Cons
- A strong smell was reported by some customers.
- Contains retinol, which may not suit everyone’s skincare routine.
- Mixed feedback on effectiveness for older dark spots.
- Some customers experienced inconsistent packaging quality.
- Its watery consistency might not appeal to all users.
- Can cause skin sensitivity in certain individuals.
About the Manufacturer
PURA D’OR is a family-owned brand based in the USA, committed to creating plant-based, sustainable personal care products. The company uses solar-powered facilities and recyclable packaging. Their products are made in small batches to ensure quality, and they avoid harmful chemicals like parabens and sulfates.
While the brand is well-regarded for its effective, nature-inspired solutions, not all customers may connect with its niche or premium positioning.
How Does PURA D’OR Vitamin C Work?
PURA D’OR Vitamin C Serum claims to target common signs of aging and uneven skin tone by enhancing skin elasticity and firmness. The manufacturer intended to make a lightweight formula that is easy to apply, aiming to rejuvenate and smooth the skin’s texture.
The serum claims to address dullness and fine lines, potentially leaving the skin looking more vibrant and refreshed. Users are encouraged to apply it consistently to see gradual changes – a concept that might not exactly work for users who are not very patient.
We also have to remind you that individual results may vary, so you might want to manage your expectations.
PURA D’OR Vitamin C Ingredients – Are They Safe & Effective?
PURA D’OR Vitamin C Serum is made of the following key components:
Vitamin C
Vitamin C, a potent antioxidant, is included for its ability to brighten skin and reduce the effects of environmental stress. It supports collagen production, which maintains the skin’s structure and firmness, helping to fade fine lines and wrinkles.
Retinol
Retinol is a derivative of Vitamin A that aids in cell turnover, allowing fresh, healthier skin to surface. It is included to target sun damage and discoloration, making age spots and uneven pigmentation less visible.
Retinol also contributes to minimizing pores, smoothing textures, and reducing early signs of aging, leaving the skin refreshed over time.
Hyaluronic Acid
Hyaluronic Acid is a natural humectant that draws moisture into the skin to enhance hydration and plumpness. Its inclusion addresses dryness and dehydration, which often amplify the appearance of wrinkles. This ingredient creates a smooth, supple surface while improving the skin’s elasticity.
Ferulic Acid
Ferulic Acid amplifies the effects of other antioxidants like Vitamin C and Vitamin E, boosting their stability and efficiency. By neutralizing free radicals, it helps protect the skin from environmental stressors such as pollution and UV damage.
Vitamin E
This essential antioxidant works to nourish and shield the skin from oxidative stress. Vitamin E strengthens the skin’s natural barrier, aiding in moisture retention. We especially know it for its soothing properties, which are good for sensitive or irritated skin.
Argan Oil
Extracted from the nuts of the Argan tree, this oil is rich in fatty acids and antioxidants. Argan Oil is added for its ability to moisturize deeply while improving skin elasticity and softness. Its composition makes it effective in healing minor blemishes and boosting the skin’s resilience without feeling greasy.
How to Use PURA D’OR Vitamin C
Apply the serum to clean, dry skin before bed to maximize overnight absorption. Use a small amount, gently patting it onto your face, avoiding the eye area.
Make this a part of your nightly skincare routine and follow with a moisturizer. Allow consistent use to reveal gradual improvements.
Benefits of PURA D’OR Vitamin C Serum
- Brightens Skin: The serum claims to help reduce dullness and dark spots, promoting a more radiant and even complexion. It works to improve the skin’s natural glow over time.
- Supports Firmness: By enhancing collagen production, the serum claims to improve the skin’s elasticity and refine its texture. This may help reduce the appearance of sagging.
- Reduces Wrinkle Appearance: With its blend of active antioxidants, PURA D’OR Vitamin C targets fine lines and wrinkles. It aims to deliver smoother, youthful-looking skin through hydration and nourishment.
- Improves Hydration: The formula is designed to support hydration, leaving the skin feeling plump and refreshed. This benefit is particularly effective for addressing dryness.
- Protects Against Damage: PURA D’OR Vitamin C includes antioxidants that help combat environmental stressors like UV exposure and pollution. This aims to minimize signs of premature aging.
Side Effects Of PURA D’OR Vitamin C
Some users have reported mild irritation, such as redness or tingling, particularly when first using PURA D’OR Vitamin C. A few reviews noted stinging if applied near sensitive areas like the eyes. Those with very sensitive skin have mentioned dryness or slight peeling, possibly due to the active ingredients.
Safety Of PURA D’OR Vitamin C
To ensure safety, apply the serum to clean, damp skin and avoid using it on broken or irritated areas. We recommend doing a patch test before full application, especially for sensitive individuals. Use sunscreen during the day when incorporating PURA D’OR Vitamin C into your routine, as some ingredients may increase photosensitivity.
How Much Does PURA D’OR Vitamin C Serum Cost?
The PURA D’OR 20% Vitamin C Serum currently costs $15.99 for a single 4 oz bottle on Amazon and is also available on Walmart.
PURA D’OR Vitamin C Serum – FAQs
Q: Can PURA D’OR Vitamin C Serum be used during the day?
A: Although it can be used in the morning, the serum contains retinol, which may increase photosensitivity. If using daytime, wear sunscreen to protect your skin. Many users, however, prefer applying it at night for optimal results.
Q: Is PURA D’OR Vitamin C suitable for all skin types?
A: While it’s marketed as such, those with highly reactive skin should perform a patch test first to avoid irritation.
Q: Does PURA D’OR Vitamin C help with acne scars?
A: The serum’s Vitamin C and retinol combination may help reduce the appearance of acne scars by supporting collagen production and evening skin tone. However, results vary by individual.
Q: Can I use PURA D’OR Vitamin C with other skincare products?
A: Avoid combining the serum with other retinol or strong exfoliating products to prevent irritation. Pairing it with a gentle moisturizer is recommended.
Q: Are there any precautions when using PURA D’OR Vitamin C?
A: Avoid applying the serum to broken or irritated skin, and keep it away from the eye area to prevent stinging. Conduct a patch test before initial use and always follow with sunscreen during daytime application.
What Do PURA D’OR Vitamin C Serum Reviews Say?
Here are the top comments we singled out;
I really wanted this to be a good product but after two weeks of using it once a day my face is very dry on my lower lip/chin. This is the only new product I implemented and I have never experienced this. After more research, I’ve concluded this product is not recommended for sensitive skin. –Desaree.
So I would not call this a serum. This it’s a liquid. Feels like water going on. I have been using it for about 3 weeks and no change or anything special to me about this. It also has an unpleasant smell. I would not recommend or purchase again. –Kelly Lane.
This serum is real strong. It stings my skin & causes itching & lots of redness. Even itchy bumps. I do have sensitive skin & am an older woman but I’ve used vitamin c serums, hyaluronic acid & retinol with no issues. I can’t stress enough to be very careful in the sun when using retinol! –Karen F-AZ.
PURA D’OR Vitamin C Serum Review – Conclusion
PURA D’OR Vitamin C Serum presents a mixed bag of features that caught our attention. The formula combines Vitamin C, retinol, and hyaluronic acid, which aim to promote brighter, hydrated skin.
Going through user reviews, we noticed Customers often highlight its large size and affordability as significant advantages. However, its retinol content could be unsuitable for some skin types, particularly during daytime use without proper sunscreen.
So, you might want to approach PURA D’OR Vitamin C thoughtfully, considering possible irritation and required precautions. So, know your skin and test compatibility to determine whether this serum deserves a place in your routine.
This may be an excellent time to add Vitamin C serum to your skin care regimen, of you haven’t already. It’s such a powerful antioxidant that it’s extremely useful as an anti-aging product. This product can repair and replenish the skin, including skin damage, and it can get rid of age spots and discoloration.
Below are some of the best Vitamin C serum products on the market today, in our opinion.
Verdict on Claimed Benefits: Below is our summary of the available evidence for the claimed benefits of below mentioned vitamin C serums based on the available research:

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