Xponential Fitness, the leading franchisor of boutique health, wellness, and fitness brands, continues to push the industry forward through a diverse portfolio of specialized fitness and wellness concepts. The company has carved out a unique niche, catering to the evolving preferences and demands of health-conscious consumers.

Xponential Fitness: Expanding Wellness Through Innovative Experience
Xponential Fitness

At the heart of Xponential’s success lies its commitment to innovation and its ability to identify and cultivate emerging fitness and wellness trends with a quality consumer experience always at the forefront. By continuously expanding and refining its brand offerings, the company has positioned itself as a one-stop destination for individuals seeking personalized and effective health, wellness, and fitness solutions.

Pure Barre: Redefining Barre Fitness

Xponential’s varied brand lineup includes Pure Barre, a pioneer in the barre fitness movement. Established over 20 years ago, Pure Barre has earned a loyal following by offering a unique blend of low-impact, high intensity workouts[1] that target strength, flexibility, and tone across the entire body.

The Pure Barre workout experience is centered around the use of a ballet barre, which serves as the foundation for a series of low-impact, small but targeted isometric movements. Teachers guide members through a carefully choreographed sequence of exercises that challenge and engage the core, arms, legs, and glutes, all while maintaining proper form and technique.

While staying true to the foundational principles of the Pure Barre technique, the brand introduced new class formats and variations to keep its workouts fresh and engaging. Pure Barre developed and piloted two new class types that have positively impacted the brand, franchisees, and members.

Align, which emphasizes recovery and flexibility, was rolled out in January 2023, and Define, which utilizes heavier weights for strength training, debuted in July 2023. Within one year, Pure Barre’s tried-and-true workout has been reinvigorated.

Define has become a favorite class of members, with utilization at 77% for Q1 of this year and in March specifically it hit 80% – the highest of Pure Barre’s formats and an all-time high for the format itself. This has translated into studio-level success for franchise owners, with the Define class resulting in 15% North American same-store sales growth in 2023.

These new classes are helping retain members by offering more variety at a time when a recovery class and a strength-focused class would deliver on this, and attract a more diverse membership, as the brand is now able to meet the goals of consumers who like more restorative workouts or strength-focused workouts.

CycleBar: Reviving the Senses Through Motion

As the largest indoor cycling brand, Xponential’s CycleBar offers high-intensity cycling workouts that are low-impact, and inclusive of all fitness levels.

A community-focused multi-sensory experience, CycleBar members are led by specially trained instructors within state-of-the-art Cycle Theaters through a fun and energetic session enhanced with customized playlists. Rider-specific CycleStats track riders’ performance metrics, offering members the ability to track progress, set bespoke goals, and maintain motivation.

Three times larger than its largest competitor, CycleBar is the leading indoor cycling franchise, with over 250 studios across the globe.

Lindora: Maximizing Wellness Through Metabolic Health

Xponential’s newest acquisition, Lindora, joined the suite of wholesome wellness brands to provide a full suite of services for a full range of wellness. As a leader in the metabolic health space, Lindora assists people in creating long-term, sustainable lifestyle choices in medicine, exercise, and nutrition.

With a hospitality-minded approach and a medically-guided weight management focus, Lindora empowers people to live their best lives. For over 50 years, Lindora has helped tens of thousands of individuals lead more balanced lives through a wide suite of services that include weight management programs, nutrition, coaching, weight loss medications, exercise, IV hydration, and more.

Rumble: Bringing Boxing-Inspired Fitness to the Masses

For those seeking a high-energy, full-body workout, Xponential offers Rumble, a group fitness concept[2] that combines boxing-inspired circuits with strength training. Founded in 2017 in New York City, Rumble has quickly gained a devoted following by delivering an exhilarating and empowering workout experience with serious attitude that challenges participants both physically and mentally.

At the core of the Rumble experience are the brand’s state-of-the-art tear-drop-shaped punching bags, which serve as the primary equipment for the workout, along with a custom-built bench for the strength training side of the workout. Participants engage in a dynamic sequence of boxing drills, plyometric exercises, and strength-training movements, all set to a soundtrack of high-energy music that helps to create an immersive and motivating environment.

The Rumble workout is designed to be accessible to individuals of all fitness levels, with trainers providing modifications and variations to ensure that each participant can give it all they’ve got and challenge themselves at their own pace. The brand’s focus on building a supportive community, coupled with its emphasis on technique and form, has been instrumental in attracting a diverse range of members, from seasoned athletes and boxers to those new to the world of fitness.

As the demand for fun, strength-focused, and functional fitness experiences continues to grow, Rumble has positioned itself as a standout offering within the Xponential Fitness portfolio, catering to those seeking a transformative and empowering workout.

BFT: Bridging the Gap Between Strength and Cardio

Recognizing the evolving preferences of health and fitness enthusiasts, Xponential has introduced BFT. BFT offers a community-based 50-minute group strength & functional training program across 14 workouts. BFT uses science and technology-based training techniques to drive individual member health goals in an inclusive, coach-led group environment.

By combining strength and conditioning progressive programs, members benefit from training all three muscle fibers, planes of movement, and energy systems that aim to reduce fat and create lean muscle.

The BFT experience is further enhanced by the brand’s emphasis on data-driven training. Through the use of heart rate monitors and other tracking technologies, participants can monitor their progress, adjust their intensity, and ensure that they are achieving their desired training zones.

By blending the principles of strength training and cardio in a coach-led group setting, BFT has positioned itself as a compelling option for individuals seeking a well-rounded and efficient workout. The brand’s ability to deliver a challenging and engaging experience, while also providing valuable insights and feedback, has contributed to its growing popularity within the Xponential Fitness portfolio.

StretchLab: Transforming Mobility and Recovery

Xponential’s stretching concept in the portfolio is StretchLab, a unique concept that has revolutionized the way individuals approach mobility and recovery across all ages. Offering one-on-one assisted stretching sessions, StretchLab provides a personalized experience that helps clients improve their range of motion, reduce muscle tension, and enhance overall flexibility[3].

At the heart of StretchLab’s approach are its certified “Flexologists,” who employ proprietary techniques and specialized equipment to guide clients through a customized stretching routine. These sessions are designed to address individual needs, whether it’s improving athletic performance, alleviating chronic pain, or simply enhancing overall well-being.

As more individuals recognize the importance of mobility and recovery in their overall health and fitness journeys, StretchLab has emerged as a sought-after destination, with more than 450+ locations open. The brand’s unique offering, coupled with its commitment to personalized service and an uplifting studio environment, has allowed it to carve out a distinct niche within the Xponential portfolio.

YogaSix: Modernizing the Traditional Yoga Practice

Xponential’s yoga brand is YogaSix, the largest franchised yoga brand in the world. YogaSix offers a fresh and modern take on traditional yoga, combining the timeless principles of the practice with innovative class formats and a focus on inclusivity and accessibility.

Launched in 2012, YogaSix embraces its six aspirational pillars: stronger, leaner, clearer, calmer, braver, and further. After opening several studios that focused on bringing an inclusive, accessible and new approach to yoga, YogaSix joined the Xponential family in 2018.

Through a variety of heated and non-heated classes, YogaSix encourages members to define their own daily successes, helping to energize, empower, and encourage members to embrace the joys of a full-sensory yoga experience.

Xponential Fitness: The Driving Force Behind the Wellness Empire

As the largest global franchisor of boutique health and wellness brands, Xponential has strategically curated a portfolio that caters to a wide range of consumer preferences and wellness goals. The diversity of the Xponential Fitness portfolio is a testament to the company’s deep understanding of the evolving needs and desires of health-conscious consumers.

One of the key strengths of the Xponential model is its ability to identify and capitalize on emerging trends within the $54 billion health and wellness industry. By continuously investing in the research and development of new concepts, the company has positioned itself as a trailblazer.

For the full suite of Xponential brands, please visit the website here.

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3 Sources

We review published medical research in respected scientific journals to arrive at our conclusions about a product or health topic. This ensures the highest standard of scientific accuracy.

[1] Evidence-Based Effects of High-Intensity Interval Training on Exercise Capacity and Health: A Review with Historical Perspective : https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8294064/
[2] Older people’s adherence to community-based group exercise programmes: a multiple-case study : https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5264485/
[3] Stretching and flexibility : https://www.mayoclinic.org/healthy-lifestyle/fitness/basics/stretching-and-flexibility/hlv-20049447
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Rachel Straub, MS, CSCS

Rachel Straub is the co-author of Weight Training Without Injury, a multi-award-winning book, and has been featured in publications suc