Sarah (McAtamney) Baker is the founder of Australian born beauty brand, Sarah Jean. Sarah Jean includes the world's first eyelash glue that has a mascara-style applicator brush for a mess-free, easy way to apply false eyelashes at home. The chic collection includes five eyelash styles and the very handy eyelash tweezers. Sarah does not have a background in beauty but came up with the idea after she had many failed attempts to apply lashes herself. A year of research and development later, Sarah Jean was born. Prior to that, Sarah’s career was as a content writer for her boutique copywriting business. Sarah Jean is available online at, Pinterest, LinkedIn.

Sarah (McAtamney) Baker


PR & Communication Consultant

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Sarah (McAtamney) Baker owns SM Collective, a boutique creative content agency providing PR, communication, editing and writing services to clients nationally.

Sarah works with clients from a range of industries and sizes to help them with their content and public relations needs. Sarah is experienced in generating well written and engaging copy for scripts, information memorandums, press releases, websites, feature articles and contributor pieces, marketing materials and advertisements.

Having worked in Communication, Public Relations and Film Production, Sarah's skills are varied yet refined. Sarah's PR projects have been for a range of clients in fashion, beauty, arts, film, home and lifestyle, health to name a few, for private and not for profit organisation. Successfully meeting their objectives - including but not limited to - brand awareness, exposure and reaching fundraising goals.

Sarah Jean is available online at, Pinterest, LinkedIn.