Boots is a very established and trusted company based in the U.K. Many of their products are available in North America through various retailers and online, although the main source of information regarding the brand is on the official U.K. website.
The site itself is extremely detailed and confusing as the company produces a lot of different brands, not only in skin care but also cosmetics and other health care needs. However, the site does offer information about the company, their contact information and details regarding the safety of purchasing goods from the site. They also offer a number of consumer ‘specials’ including coupons and ‘3 for 2’ deals, although these may only apply to U.K. customers.
Boots No.7 The Product Details
Boots No.7 skin care products include a number of anti-aging lines which may make it hard for the average consumer to know which is most suitable for their individual needs.
Most of the product lines show detailed explanations of how they work, how they should be applied and which other products in the line complement them. The most popular anti-aging products seem to be the ‘Protect and Perfect Beauty Serum’, ‘Age-Rewind Intense Serum’ and the ‘Time Resisting’ ranges. Details regarding the ingredients contained in the individual products vary from being very informative to limited. All the formulas seem to contain anti-oxidants which fight cell-damaging free radicals, and some list pro-retinal complex, lipochroman and Vitamin C as being included.
Boots No.7 products have all undergone rigorous clinical testing, not only for effectiveness but for potential allergens. The website provides a video of the science behind the formulas as explained by one of the company’s scientific advisors.
Strengths Of Boots No.7
- Boots is a very reputable company
- The products are reasonably priced
- The company offers a wide range of products
- Clinical studies are provided
- Customer testimonials are shown
- The company provides discounts and special offers
- Ordering from the company is secure
- The company provides a detailed FAQ section
Weaknesses Of Boots No.7
- The Boots website is confusing and hard to navigate
- No full ingredient lists or amounts are shown
- The ingredients are not explained in detail
- No free samples are offered
- Not all the products are offered in North America
Boots No.7 The Bottom Line
Any consumer should feel comfortable when purchasing a Boots product. Not only are they the number one selling brand in the U.K. but all the products have undergone extensive testing. While it is obviously preferable for the goods to be used as part of a full skin care routine, the consumer can choose which specific areas of anti-aging they need to address and purchase the appropriate product.